Knowledge Centre

Guides, scripts and recipes — free to steal

Tutorials, code examples, Tag Manager recipes and attribution guides drawn from real client engagements.

GTM recipe: a clean e-commerce data layer specification

A copy-paste data layer spec for e-commerce sites — the events, the parameters and the GTM variable setup that keeps GA4 and Meta consistent.

2 Jun 2026 · 1 min read

AI Automation

AI automation: marketing anomaly alerts that explain themselves

How to combine simple statistical detection with an LLM explanation layer so your team hears about problems — with context — before the platforms bill you for them.

30 May 2026 · 2 min read

Python Scripts

Python script: export Google Ads performance to a warehouse

A production-shaped Python pattern for pulling daily campaign performance from the Google Ads API — with the retry, paging and schema habits that keep it alive.

14 May 2026 · 1 min read

GA4 Guides

GA4 guide: making conversions match your CRM

Why GA4 lead counts never equal CRM lead counts, which gaps are fixable, and the reconciliation workflow that ends the weekly argument.

8 Apr 2026 · 2 min read

SQL Queries

SQL queries: first-touch, last-touch and linear attribution

Three attribution models as readable SQL over a simple touchpoints table — the foundation for any custom attribution work.

25 Mar 2026 · 1 min read

Meta Pixel Guides

Meta Pixel + Conversion API: deduplication done right

The event_id pattern that stops Meta double-counting when you run pixel and CAPI together — plus how to verify match quality.

17 Feb 2026 · 2 min read

How To Guides

How to set a UTM naming convention your team will actually follow

A practical UTM governance guide: the parameter rules, the channel mapping table and the enforcement tricks that keep campaign data clean.

28 Jan 2026 · 1 min read